Authored by Reprise have won first place in the Finance and Professional Services category at The Drum Awards for Digital Advertising for our exceptional SEO and content work with business insurance brand, Hiscox.
After reaching its lowest levels of organic quote and sale generation due to the pandemic, plus extraordinarily high CPCs and intense competition in organic search results, we needed to build an audience-driven strategy that would shift Hiscox into the top rankings.
Our data-first strategy catapulted Hiscox to record-breaking numbers in just six months. We then proceeded to break another four monthly quote generation records and two monthly sales records in 2021!
Cem Ernaz, SEO Specialist at Hiscox said, “We onboarded Reprise Digital in Q1 2020 in the middle of a once-in-a-century event. The insurance industry was in dire straits. The Reprise team was totally unfazed and started building work streams to meet the challenge from Day 1. Utilising ONS data, they proposed an innovative strategic change for content, tech and outreach and the results speak for themselves. Hiscox is now the most visible direct insurer in the business insurance space in Google UK and the organic commercial output grew by +36% YoY breaking multiple historical records on the way.”
Our clients weren’t the only one celebrating these monumental results – Reprise’s Agency Development Officer, James Fairweather, said “This win proves Reprise’s capability in developing and delivering groundbreaking search strategies across the customer journey that drive bottom-line impact for brands. It’s a superb example of our craft teams working seamlessly together in a competitive category, and is a testament to the strength of our client partnerships.”
A massive congratulations to our SEO and Content teams, and our clients at Hiscox for a brilliant win!
