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School of Performance
Do human content creators really still matter in the age of AI?
It’s just after 5am on a summer’s day. As dawn steals a peek through the crack in your curtains, the sound of birdsong fills the…
Reprise POV: Meta launches new app, Threads
Ladies and gentlemen, we are about to witness an epic battle between two social media heavyweights, competing to be the leading service for real-time, text-based…
Cannes interview with Chloe Hawking: Tying creativity and brand suitability for clients
The Cannes Lions International Festival of Creativity is the world’s biggest event for all things advertising. From celebrating the best of the best in the…
Reprise leaders take centre stage at ATS London
Now in its 13th year, Exchange Wire’s widely anticipated annual event, ATS London, took place in Westminster this month. Delivering key industry insights and strategies…
Reprise POV: EU’s Digital Services Act marks increased privacy regulations for Online Platforms and Ad Land
The world’s biggest online platforms and search engines have until January 1 2024 to comply with the EU’s ambitious and wide-ranging Digital Services Act (DSA),…
Everything you need to know about Google's GA4 and Universal Analytics changes
*This article was originally published in April 2022. Google is set to retire the current version of Google Analytics, also known as Universal Analytics…
Focus on the destination, not the journey: Goal-orientation can help marketers get more from Google Performance Max.
“Good morning ladies and gentlemen, this is your captain speaking….” As we sit back, relax and get ready for take-off, we do so in the…
What Google’s big AI announcements may mean for brands and search marketers
Google held its I/O conference yesterday (10 May) and among the keynotes, there were two big announcements on the hot topic of AI, demonstrating how…
Where should – and where shouldn’t - AI and ChatGPT play a role in your SEO strategy?
Talk of AI is everywhere, and no more so than in the world of search and digital marketing. Last week was the BrightonSEO conference and…