Reprise UK agencies combine for five UK Search Awards.
It was the work with Kleenex that was the star campaign for Reprise, with the ‘Pollen Pal’ campaign winning the awards for Best use of Search in FMCG, Best use of SEO in B2C and Best Large Local SEO campaign at the awards ceremony in London. The campaign was also nominated for two silver awards in the Best Large SEO Campaign and Best use of Data (SEO) categories. The campaign also earned two silver awards in the Best Large SEO Campaign and Best use of Data (SEO) categories.
The Pollen Pal uses localised weather data to predict when allergy suffers may be affected by high pollen count in their area, and provide real-time alerts when their allergies are most likely to be affected.
Another Reprise Network agency, Stickyeyes, enjoyed success at the awards. The search marketing agency won the awards for both Most Innovative PPC Campaign and Best use of Search, B2C (PPC) for their work, in collaboration with Mediahub, for Western Union.
The combined five wins and two silver awards represented a record night for Reprise at the UK Search Awards, which is one of the highlights of the UK search marketing calendar.