Request your tickets.
Book your place at the Reprise School of Performance. Tuesday, 21st February @ 9am, The Bailey, London.
Join Reprise, The Drum Search Agency of the Year 2022, for a morning of expert insight, in-depth discussion and insightful Q&As, as the Reprise School of Performance tackles the big discussion points and challenges facing marketers in the coming year and beyond.
Brands look set to face new challenges in 2023 and the Reprise School of Performance will bring together leading figures in the world of performance marketing to give you actionable insight to face those challenges head-on.
With expert discussions around media, measurement and content marketing, this is an event not to be missed for marketers looking to maximise the impact of their investment in digital and performance.
This event is for brand-side marketers and tickets are limited, so book your place now!
Book your place.
When?
Tuesday 21 February 2023, 9:00am – 12:30pm
Where?
Reprise UK, 16 Old Bailey, London, EC4M 7EG (Google Maps)
Nearest Stations?
- City Thameslink (100 yards)
- St Pauls (0.3 miles)
- Farringdon (0.5 miles)
Agenda.
- 9:00: Registration.
- 9:30: Welcome to the Reprise School of Performance.
Chloe Hawking, CEO, Reprise. - 9:40: Setting up for success: The building blocks of performance marketing.
Ed Hockey, Group Performance Strategy Director & Claire Elsworth, Group Strategy Partner, Reprise.
With new platforms emerging and established ones becoming more expensive and less precise, we’ll discuss how and why you need to put the same eggs in more baskets. - 9:55: Utilising search behaviour to improve your customers’ experiences.
Danny Blackburn, Chief Strategy Officer, Reprise.
Every search is one of your customers asking for help. So how do you create content that performs, and gives them what they want? - 10:10: Break
- 11:10: Adapting to the squeeze.
Gerald Breatnach, Head of Strategic Insights, Google.
Real incomes are being squeezed by inflation, and search data indicates how UK consumers are adapting in real time. We will look at these trends and the implication for marketers, along with how they can respond across brand, performance and measurement strategy. - 10:40: Durable performance with measurement and attribution.
Chris Schimkat, Global Head of Analytics & Cynthia Nwagbara, Performance Strategy Director, Reprise.
With attribution such an important focus in 2023, we’ll explore how you can simplify your martech infrastructure and find the right attribution models. - 10:55: Performance under pressure: How the world’s biggest brands tackle performance marketing in a downturn.
A fireside chat on how leading brand marketers are navigating the challenges of 2023, with a panel featuring:- Dave Edwards, Digital Planning & Acquisition Manager, American Express.
- Needhi Mehta, EMEA Digital Marketing Manager, Kimberly-Clark.
- Dean Weaving, Global Director, Brand Media Operations, Deliveroo.
- 11:25: Expert Roundtables
An opportunity to put your questions to our panel of experts in a series of roundtable workshops. - 12:20: Closing remarks, lunch and networking.
Your Speakers.
A panel of expert speakers from both Reprise and some of the world's leading brands.
Industry Recognition.
