Reprise partners with Google to help you get ready for GA4.

In March of this year, Google announced that it will be retiring its Universal Analytics product, making Google Analytics 4 the standard for web analytics from July 2023.

GA4 promises to revolutionise how we think about web analytics, with an entirely new platform that puts a greater emphasis on user privacy, cookie-less browsing and machine learning.

But with the date for GA4 to replace Universal Analytics looming, there is a lot of work for many brands to do if they are going to continue to have accurate, usable data to inform their marketing strategies in the future.

On Tuesday 8 November 2022, 10am – 11am (UK time), Reprise will partner with Google to host Get Ready for Google Analytics 4: What you need to know about the next generation of analytics, where we will discuss just what the move to Google Analytics 4 means for your brand, and what you need to do to be ready for the switch-off of Universal Analytics in 2023.

In this Reprise Digital webinar, Kit Sandford, UK Head of Analytics, and Chris Schimkat, Global Head of Analytics, will be joined by Alice Crawley, Data & Measurement Solutions Lead – Google Analytics 360, to explain how brands should approach the launch of Google Analytics 4.

In this webinar, we will discuss:

  • What are the key features and additions in GA4
  • What you need to do to prepare for the end of Universal Analytics in June 2023.
  • Why you need to start planning the change now, in order to make the most of your existing data.
  • Best practice guidance for making the switch from UA to GA4.
  • How to align GA4 with performance marketing.

The webinar takes place on Tuesday 8 November 2022, 10am – 11am (UK time), and will be available to all registered delegates on demand. To sign-up, click here.
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