Reprise and Google partner to help marketers prove performance in the era of privacy.
Authored by In 2023, 65% of the world’s population will have its data covered by some form of modern privacy regulation. Cookie-less browsing is fast approaching, and a growing number of platforms and devices are coming with privacy by default.
What this means for performance marketers is that our ability to join the dots in the customer journey, understand customer behaviour across each touchpoint and make decisions based on our ability to prove the performance of our marketing efforts is being stripped back. But increasing privacy online is fundamentally a positive change, and one we must embrace.
In this Reprise webinar, Martin Beauchamp, Chief Product Officer, Reprise will be joined by Maxwell Minckler, Head of Customer Insights, EMEA, Google to discuss how marketers can adapt to this growing shift towards stronger user privacy, shift their approach to online measurement and attribution, and get smarter about how they prove the value of their marketing investments.
In this webinar, we will discuss:
- How and why the environment around user privacy is changing, and what this means for marketers.
- How you can adapt to this new environment and change the way you think about performance attribution.
- Some of the models that you can implement to ensure that you’re still able to understand how your audiences are engaging with your brand online.
- How to make better use of your tech stack.
- Why these approaches are better for both your brand and your consumers.
About the Speakers
Maxwell Minckler, Head of Customer Insights, EMEA, Google
Max is a consumer and market research leader with editorial roots and 11+ years of experience building B2B and B2C insights organizations that translate information into business impact on global, regional, and local levels. Before joining Google EMEA as Senior Ads Insights Manager, he served as Google’s Brand & Reputation research lead for Asia Pacific, and built data-led insights functions for technology and media companies across North America.
Martin Beauchamp, Chief Product Officer, Reprise
Martin leads the development of Reprise’s products and solutions, building on its market-leading offering to ensure it continues to address emerging client needs.
Formerly Head of Data Strategy and Ad Tech at Wavemaker, he has a breadth of specialist skills across product and technology, alongside extensive experience in digital media and data services.
Book your place
The webinar takes place on Wednesday 26 April 2023, 11am – 12pm (UK time), and will be available to all registered delegates on demand. To sign-up, click here.
