Martina Lacey Joins Reprise as UK Managing Partner, Head of Growth.
Reprise has announced the appointment of Martina Lacey as new Managing Partner, Head of Growth. Martina will lead growth strategy for Reprise, in partnership with the company’s world-class talent across its Experience, Media and Content crafts.
Lacey brings specialist business development and marketing skills having held senior roles including Head of New Business at agencies including iCrossing UK, Mindshare and Maxus.
In her new role, Martina will be an ambassador for Reprise, its talent and its work, representing the breadth of capabilities that the agency offers in Experience, Media and Content and its best-in-class proprietary tools and technology. She will be tasked with ensuring the Reprise user-centric, journey-based approach to digital performance marketing, moving brand’s customers along the path to purchase, is accessible to businesses committed to accelerating growth.
Reprise’s UK & Ireland CEO, Chloe Hawking said, “Martina joins the agency at an exciting time of expansion. Martina brings vast digital agency growth experience and a ton of energy and ideas, making her perfectly positioned to continue our strong trajectory of growth.”
Discussing her new role, Lacey said, “Agencies can notoriously be guilty of not always being able to distinguish themselves from the crowd and right away I knew that was not the case at Reprise. It’s not often that you find the killer combination of expertise, authenticity, and purpose – I have found my natural habitat.”