Martin Beauchamp joins Reprise in first-ever Chief Product Officer role.

Reprise has appointed Martin Beauchamp as the agency’s first Chief Product Officer. Beauchamp will lead the development of Reprise’s products and solutions, building on its market-leading offering to ensure it continues to address emerging client needs.

Formerly Head of Data Strategy and Ad Tech at Wavemaker, Beauchamp brings a breadth of specialist skills across product and technology, alongside extensive experience in digital media and data services. In this newly created role, Beauchamp will be responsible for driving the agency’s new product strategy and expanding Reprise’s proposition into new areas.

Beauchamp will oversee the deepening of relationships with Reprise’s key partners and explore new opportunities to strengthen the company’s offering across their Experience, Media and Content crafts. He will also lead the agency’s product integration and partnership with other Mediabrands and IPG agencies, to further advance its proposition to optimise clients’ customer journeys now and for the future.

Reprise’s UK & Ireland CEO, Chloe Hawking said, “In his role as Chief Product Officer, Martin’s breadth of experience, his solutions mindset and deep technical expertise will no doubt take the Reprise proposition to new heights. Martin joins the agency at an exciting time and his appointment demonstrates our commitment to offering market-leading products and services to our clients”.

Speaking about his new role, Beauchamp added, “Client’s expectations and market complexity are accelerating at a rapid pace. With that change, it is more important now than ever to pursue a product focus. Connecting solutions and driving innovation to achieve better performance is going to be a key aspect of the role – I’m thrilled to have the opportunity to work alongside a talented team with deep expertise in their crafts, an exciting portfolio of clients, and strategic partners”.

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