Daniel Williamson joins Reprise as Managing Partner, Experience.

Reprise has announced the appointment of Daniel Williamson as  Managing Partner, Experience. In his role, Williamson will front all Experience crafts at Reprise and is charged with bolstering the agency’s offering to address clients’ evolving challenges for the future.

Williamson brings a wealth of digital expertise, having held prominent roles at Digitas, Mindshare and most recently at Starcom.

At Reprise, Williamson will drive the continued development of Experience crafts, services that constitute a third of Reprise’s revenue and headcount. Williamson will ensure the agency offering adapts to new frontiers of Experience services including commerce and eRetail, alongside ensuring Reprise’s award-winning SEO capabilities continue to lead the market.

Reprise Experience services range across SEO, UX/CRO, eCRM and Account Based Marketing. Reprise provides Experience services to clients including Amazon, The LEGO Group, Adobe, Hertz, Etihad, NatWest and Kimberly-Clark amongst others.

Reprise’s UK & Ireland CEO, Chloe Hawking said, “We are delighted to have Daniel join Reprise as our Managing Partner, Experience. As we head into a difficult period in the UK economy, Experience services are a sure bet for our clients to offer frictionless and helpful shopping experiences to their customers. With Daniel at the helm of our strategic Experience proposition, he will partner with our market-leading craft experts across Leeds, London and Peterborough to support our clients’ business growth.”

Speaking about his new role, Williamson added, “I’m joining the business at an exciting time. The work Reprise has done to put performance at the heart of clients’ strategies is industry-leading. I’m excited to be working with the teams throughout the Experience offering, adding to the great work they have been delivering.”