Abbey Jordan named in Performance Marketing World’s 30 under 30.

Abbey Jordan, Performance Strategy Manager at Reprise, has been named as one of Performance Marketing World’s 30 under 30 for 2022.

The inaugural list, set up to recognise the work of breakthrough talent aged 30 years and under in the performance marketing industry, includes agency founders, platform developers and SEO specialists from around the world.

Abbey earned her place on the list thanks to her outstanding contribution to developing the services that Reprise offers to its clients, as well as her successful management of a number of key client accounts.

Key to those achievements has been Abbey’s role in championing a new content strategy process across Reprise brands, having spearheaded the development of a new proprietary tool to enable cluster-based keyword analysis. This has created efficiencies and deeper insights for search-led content by mapping keywords to pages to provide more richly optimised content that significantly increases targeting to drive better performance.

Abbey took on a pro-bono project to empower and educate internal teams at St. John Ambulance. She’s shared her expertise in the industry through workshops and training sessions to upskill the team and bring them on a digital journey where they feel equipped to make performance marketing improvements to drive change.

You can see the full 30 under 30 list at

Congratulations Abbey!


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