Reclaiming Performance Marketing
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The way in which people are talking about performance marketing is changing – but is that conversation really reflecting what performance marketing is, and what it seeks to achieve?
In our latest whitepaper, we make the case for reclaiming the term performance marketing, and explain why we believe that, by putting consumer behaviour at the heart of our thinking, we can enhance performance throughout the customer journey – not just at the final click.
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What we were saying on social media about Performance Marketing 360, 2022