Jessica Chapplow joins Reprise as new UK Managing Partner, Head of Commerce.
Reprise, the world’s largest performance marketing network, has today announced that it has appointed Jessica Chapplow as the organisation’s Managing Partner, Head of Commerce. Jessica will lead the Reprise Commerce efforts across the UK and Ireland, distilling Reprise’s proposition and developing new services and operational models to accelerate growth in the Commerce space.
Jessica specialises in Digital Transformation and has a passion for the role for cutting-edge technologies ranging from Artificial Intelligence and Blockchain to Augmented Reality. In her previous roles, she has led Havas’ Commerce agency, Havas Market, advising clients on retail strategies and consulting on implementing best practices for omnichannel innovation. Jessica has also held the post of Head of Digital Transformation, overseeing LVMH at MediaCom.
In her new role, Jessica will represent the Reprise Commerce, including capability across Experience, Media, Content and Retail consulting. She will work with Reprise’s deep specialist teams to expand Commerce capabilities within each area and consult clients on digital commerce transformation. Reprise works with clients such as Lego, Dyson, Kimberly Clark, Harmen, Canada Goose, Teva, Aperol, Tommee Tippee, Hunter Boots amongst others.
Reprise’s UK & Ireland CEO, Chloe Hawking, said “our clients are quickly pivoting to direct to consumer, digital retail and social commerce as their growth frontiers, with now over 60% of our work being with ecommerce businesses. Jessica brings a passion for using retail data creatively, transformation agendas and breadth of digital expertise, meaning she is perfectly positioned to help our clients win in ecommerce.”
Discussing her new role, Jessica Chapplow said, “Reprise is really pushing the boundaries of performance marketing and I’m looking forward to helping the business continue to integrate and accelerate our commerce ambitions. Customer experience is constantly being redefined in today’s environment; Reprise’s technology and deep expertise across media, content and experience enables brands to provide that experience seamlessly. I cannot wait to get started to help deliver exceptional omnichannel solutions and experiences for our clients and across the agency.”
Reprise is the second-largest performance marketing agency in the UK following its acquisition of Stickyeyes in 2016 and integration in 2021. Having integrated both teams to deliver the best results for its clients, the agency now has over 530 specialists in the UK, offering a complete suite of crafts designed to deliver customer-centric performance marketing via services including, Performance Strategy, SEO, Paid Search, Social, Affiliates, eCRM, Commerce and Performance Content. Its clients include the likes of Amazon, LEGO Group, J&J, Kimberley Clark amongst others. Most recently, Reprise was named Agency of the Year at The Drum Awards For Search.