Building pipeline at scale: Join our free webinar on B2B multichannel marketing.

How do B2B marketers take on the challenge of delivering effective demand generation strategies in an increasingly fragmented multichannel environment? We’ll explain how in our free webinar, Building Pipeline at Scale: Multi-channel B2B Marketing to Fuel Your Sales Team.

Phil McGuin, Demand Generation Manager and Sian Hall, Demand Generation Manager, will share their insight into how enterprise-level organisations can build and scale-up their demand generation pipeline through multi-channel B2B marketing.

In the webinar, they will use real-world examples and share their expertise and insight throughout the B2B sales and marketing funnel – from filling the funnel with quality, relevant leads, managing that pipeline to nurture those leads in the middle of the funnel, and bridging the gap between sales and marketing to create more effective sales communications.

During the session, Phil and Sian will also explore how to:

  • Create campaign content that cuts through, engages your audiences, and converts your pipeline – even if you are working in niche markets.
  • Deploy a smarter B2B marketing strategy that is more effective at targeting high value audiences and guiding them through to purchase.
  • Find the right balance between demand generation and account-based marketing (ABM) to deliver both short and long-term pipeline.

The webinar, which includes a live Q&A, will be streamed live at 10:00am (GMT) on Thursday 3 March 2022. All registered delegates will be available to view or re-watch the session on demand.

To access the webinar, sign up here.

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